AMD announced its strategy to enable visually stunning and immersive games and multimedia content optimized for handheld devices powered by AMD’s next-generation graphics technologies.
AMD is introducing a suite of tools to help content creators jumpstart the development of applications for handheld devices based on OpenVG 1.0 and OpenGL ES 2.0 industry standards and AMD’s patented Unified Shader Architecture.

“AMD is working closely with OEMs and semiconductor suppliers to bring to market an incredibly powerful handheld gaming platform equipped with AMD’s innovative, open-standard technology,” said Paul Dal Santo, vice president and general manager of AMD’s Handheld Division.

AMD’s upcoming graphics technologies will be made available to handset manufacturers through discrete media processors as well as through IP licensing agreements with semiconductor suppliers.  In addition to offering new tools, AMD will make available emulation environments and development kits to help developers create, test and tune their applications before next-generation handheld devices become available.

With a billion handheld devices expected to be sold this year, mobile devices have the potential to be the next major gaming platform worldwide.