Apple has created a dedicated area for Latin music and video in the U.S. version of its iTunes music store, including music from several Latin-influenced genres.

Rather than simply putting all Latin music in one general section, iTunes has distinguished the songs and albums according to genre.

Apple will offer Latin music in several genres, including local styles such as 'Regional Mexicano' as well as contemporary music styles like Rock Alternativo, Baladas y Boleros, Pop Latino, Reggaeton, and Hip-Hop. People can find songs by leading Latino artists like David Bisbal, Daddy Yankee, Aterciopelado, Marco Antonio Solis, and Paulina Rubio.
In addition to music the section will have music videos, television shows, audio books, and podcasts.

Apple's vice president of iTunes, Eddy Cue, noted that Latin music has been a ‘huge hit’ on iTunes, driving the creation of an area with other types of content: "Latin music has been a huge hit on iTunes and now we are bringing music fans even more of what they love in a dedicated area on the iTunes Store."

Apple has also collaborated with Spanish-language TV networks Telemundo and Mun2 to provide TV shows for its download media store. Top shows, such as ‘Pasion de Gavilanes’ and ‘El Cuerpo del Deseo’ will be available.
The iTunes Latino content could be downloaded at the same prices as Apple's other iTunes content: $0.99 per song and $1.99 per TV show episode.

"By showcasing this type of content, Apple is acknowledging that there are virgin parts of the market…I wouldn't be surprised if this is just the first of many moves within iTunes to appeal to smaller groups of customers."(Analyst Michael Gartenberg)

written by Cristian L.