It's not fashion, until a fashion magazine says so.

ELLE is bringing the GlamPhone to American girls starting next month, after setting hearts a-flutter in Europe.
You also get a one-year subscription to ELLE Magazine if purchasing the phone.

The ELLE branded phone will be marketed through a variety of ELLE advertising resources to target ELLE's loyal customer base of 4.8 million readers.

"A real fashion accessory, the limited edition GlamPhone ELLE by Alcatel lends a hint of seduction with its innovative design and feel“ stated Mariane Guarnieri, Vice President of Licensing, of ELLE.

"Consumers can choose from attractive red or black and it has features such as a reflective mirror-screen, a VGA camera, and an array of functions that reflect a woman's style and elegance, along with an exclusive ELLE necklace."

Other specs include: SMS, MMS messaging, internal antenna, 3MB memory, 6 hour talktime and is only available for GSM network subscribers such as T-Mobile or Cingular.

I think the GlamPhone has the potential of attracting young gals, but only if they lower the $180 price.

written by Florin C.